Twitter — The New Blue

I got a heads up from Wildcatworld.com about an article at informationweek.com on Twitter as a “transformative power” and, in particular, Calipari’s adroit use of it.

An excerpt:

[Calipari] has used Twitter relentlessly to help rebuild . . . passion and excitement within the Wildcat community, to reestablish the sense of community among the many hundreds of thousands of fans, and to constantly communicate with high-school coaches, recruits . . . donors to the UK athletic program, students, sportswriters and broadcasters, and any and everyone else who can influence the fortunes of the University of Kentucky basketball program.

Read the insightful article.

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