Twitter — The New Blue

I got a heads up from about an article at on Twitter as a “transformative power” and, in particular, Calipari’s adroit use of it.

An excerpt:

[Calipari] has used Twitter relentlessly to help rebuild . . . passion and excitement within the Wildcat community, to reestablish the sense of community among the many hundreds of thousands of fans, and to constantly communicate with high-school coaches, recruits . . . donors to the UK athletic program, students, sportswriters and broadcasters, and any and everyone else who can influence the fortunes of the University of Kentucky basketball program.

Read the insightful article.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: